Rethinking beauty in
decor studio identity
Cvikli (pronounced as «tsvikli») is a decor studio based in Ivano-Frankivsk, Ukraine. It's a part of an open workspace where anyone can go to and see how everything there is made. Being creative and elegant at the same time is a challenge worth taking. See how we helped them to achieve key goals.
They required a clean uncluttered identity with emphasis on elegance, professionalism and openness. The previous logos were simple, but lacked proper aesthetics.
Logo consists of strong geometric type. Left stem of the letter «V» intersects part of the letter «C». This stem is completely trimmed, creating interactive negative space. «CV» part can be easily used as a monogram, a delicate seal or a signature. Beautiful, refined and elegant.