TEDx IvanoFrankivsk
Influencing people to powerful changes during an inspiring TEDx conference
The 4th TEDx IvanoFrankivsk conference by no doubt was about great topic to cover — «Power of Mind». It's all about intelligence, ideas and people who change the world for the better. So the identity itself spoke the idea clearly.
Problem
The goal was to create a visual message — simple, but strong and unique enough, which would intrigue and interact. At the same time, there must not be any collisions with the TEDx brand.
Solution
Three diagonal parallels cross the title just in the middle, replacing stems of letterforms. In this way the composition attracts attention, welcomes to solve itself, interacts with a viewer.

We used bold red and two kinds of gray to go well with TEDx identity. Simple, engaging, edgy and unique.