Tsvit Paporoti
Growing a consistent hotel brand in the heart of The Carpathians
Tsvit Paporoti is a hotel in Yaremche town, just in the heart of The Ukrainian Carpathians. The title stands for «fern blossom». Ferns don't normally have any blossom, but there's a legend throughout Slavic people about the magical fern flower.

It is said, the flower blooms on the holiday of Ivana Kupala at midnight and whoever finds it may receive unnatural abilities.
Problem
The client wanted a visual concept to be authentic and modern at the same time. On the other hand, identity should be practical and useful throughout the hotel.
Solution
Logo consists of organic geometric forms. Rounded corners look modern along with interior and exterior of the hotel. All elements create minimalistic fern; rotated three more times they make the magical fern flower.

These ferns can be used in different ways, for example in the navigation. Clean, captivating and functional.